The Brand Chick | What I Do
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Brand Strategy + Design Thinking

I believe in taking a humanistic approach to building innovative and socially conscious brands.  In the cluttered marketplace we live in now, brands need to understand their customers’ challenges and develop innovative solutions to solve these challenges.

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Brand Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Brand

Strategy

Process

Discovery

Brand audit and market research

Target & Segmentation

Identify and group target customers

Positioning

Create value and differentiation

Identity

Create key messaging and assets

Execution

Create and execute marketing strategy

Design Thinking

Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.

Design

Thinking

Process

Empathize

Define and understand your audience

Define

Define the problem that you need to solve

Ideate

Brainstorm solutions to the problem

Prototype

Build a representation of your ideas

Test

Test and refine your ideas

Want to learn more?

I work with entrepreneurs and small businesses in one-on-one settings or workshops.  I am also available to speak at conferences and seminars, or in classroom settings.

Let's Connect