I believe in taking a humanistic approach to building innovative and socially conscious brands. In the cluttered marketplace we live in now, brands need to understand their customers’ challenges and develop innovative solutions to solve these challenges.
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Brand audit and market research
Identify and group target customers
Create value and differentiation
Create key messaging and assets
Create and execute marketing strategy
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.
Define and understand your audience
Define the problem that you need to solve
Brainstorm solutions to the problem
Build a representation of your ideas
Test and refine your ideas
I work with entrepreneurs and small businesses in one-on-one settings or workshops. I am also available to speak at conferences and seminars, or in classroom settings.