I believe in taking a humanistic approach to building innovative and socially conscious brands. In the cluttered marketplace we live in now, brands need to understand their customers’ challenges and develop innovative solutions to solve these challenges.
Brand Strategy
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Brand
Strategy
Process
Discovery
Brand audit and market research
Target & Segmentation
Identify and group target customers
Positioning
Create value and differentiation
Identity
Create key messaging and assets
Execution
Create and execute marketing strategy
Design Thinking
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user.
Design
Thinking
Process
Empathize
Define and understand your audience
Define
Define the problem that you need to solve
Ideate
Brainstorm solutions to the problem
Prototype
Build a representation of your ideas
Test
Test and refine your ideas
Want to learn more?
I work with entrepreneurs and small businesses in one-on-one settings or workshops. I am also available to speak at conferences and seminars, or in classroom settings.